CLASS
PROJECT
CLASS
PROJECT
DESIGN 6300
Handbook: Future of Brand Design with AI
BACKGROUND
To explore the problem space, students will develop a research dossier in the form of a handbook on their particular topic of interest.
The aim of this exercise is to become the editor of a handbook by collecting materials to expand your understanding of your research interest. You will make an effort to challenge your assumptions and seek works that broaden your views and understanding of your research topic. In doing so, you are asked to collect different types of materials expressing diverse perspectives on the topic and articulate how and why you see the dots connecting.
Project description is from 6300 Course's Syllabus by the professor, Sébastien Proulx, Ph.D. at Department of Design in Ohio State University.
KEY LEARNINGS
The handbook consists of Cover, Table of Contents, Introduction, 3 sections with design conjectures, related articles and readings, and Case studies.
Title of this handbook is, "Handbook: Future of Brand Design with AI".
Three sections are :
1. Section 1. Creative Process of Brand Design with AI
2. Section 2. Creative Expression of Brand Design with AI
3. Section 3. Ethical Concerns in Brand Design with AI
Through editing this handbook, I was able to refine both my research and design questions by identifying key issues within the topic area. Problematizing the subject helped me shape stronger, more focused questions. With the research and design questions developed through this process, I am now prepared to concentrate on a more defined topic for the remainder of my two years in graduate school.
Illustration for the cover:
Copyright © Borami Kang 2025